Greggs, a hallmark of the UK high street, launched the vegan sausage roll on 3rd January 2019. At first people thought it was a joke, especially as their launch campaign was a mocking of iPhone adverts.
Here is the tweet that launched their most successful product since the sausage roll itself.
Launched as part of Veganuary where meat eaters go veggie for the month of January to try and reap the potential health benefits and controversially planet benefits too. Whether this is real or not remains to be seen. However the vegan sausage roll is pretty impressive and often the choice of meat eaters too if they frequent Greggs. It is here to stay.
What do think of Greggs vegan sausage roll? Saucy imposter? or Quorn hero?